Sykes Harley-Davidson wins special award
Harley-Davidson has announced the winners of its 2025 awards, including its Dealer of the Year for the UK and Ireland.
Sykes Harley-Davidson has been crowned the winner of the company’s Dealer of the Year award for the UK and Ireland.
The Harley-Davidson Dealer of the Year award is the headline prize from an honours programme that includes various other awards.
Sykes Harley-Davidson, which is located in Holmes Hill, near Lewes in East Sussex, took home two awards in total, the second of which was the 2025 HDFS Top Certified Performer.
West Coast Harley-Davidson took home the most awards, with the Glasgow-based dealer winning on three occasions. Those awards include the 2025 HDFS Top F&I Performer, 2025 HDFS Top Finance Penetration, and 2025 HDFS Value Add Products.
According to Harley-Davidson, “the winning dealerships were selected through a comprehensive evaluation process using both quantitative and qualitative criteria. The award recognises outstanding achievement across key business areas, including motorcycle sales, parts and accessories, MotorClothes apparel, and, most importantly, exceptional customer experience.”
Other winners included Maidstone Harley-Davidson, which celebrated the Technician of the Year award, through employee Dean Pearman.
Kolja Rebstock, Senior Vice President of Harley-Davidson International Markets, said this about the 2025 awards:
“Our dealers are exceptional ambassadors of the Harley-Davidson brand, creating experiences and connections that last a lifetime. Winning this award reflects a team’s dedication to delivering the highest levels of service and customer care, values that make Harley-Davidson the incredible brand it is today. We are proud of our UK & Ireland dealer network, where authenticity, friendliness and expertise are at the core of every interaction.”
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