New Bikes

The return of BSA

New BSA to be launched globally in two years

CLASSIC British motorcycle marque BSA is set to make a comeback within two years after being purchased by Indian automotive giant Mahindra.

The president of Mahindra’s two-wheeler business, Rajesh Jejurikar, has said a new BSA product will be launched globally in 2018, according to the Hindustan Times.

Mahindra & Mahindra acquired 100% of BSA for £3.4 million through a subsidiary company, the car and motorcycle maker confirmed this week.

The firm has also acquired the rights to manufacture bikes bearing the historic Czech brand Jawa, and plans to produce one for sale in India within two years.

Mahindra is one of India’s biggest vehicle makers, and produces a range of small capacity bikes as well as racing in Moto3.

The firm’s executive director Pawan Goenka said: “Our plan is to focus more on the premium niche segment as we move forward.”

Comments

It was a proud name and I was glad to have ridden one long ago, warts and all. Since Kawasaki is discontinuing the W-800, it will be interesting to see if Mahindra buys the tooling and license and builds their "BSA" bike from that. After all, the W-800's lineage is from an A-7 Shooting Star. Mahindra has their work cut out for them if they want to make a decent profit. Otherwise it will be just "badge engineering" and we've seen it before.

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LS650's picture

Sounds like just another cheap rip-off of an old and still somewhat-recognized marque. I hope they'll do the name justice, but I have my doubts.

duck51's picture

Return of BSA?
What a sad demise for a once proud British marque.

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I'm very excited to hear about the new announcement of BSA. This news makes me very happy. https://photoeditingindia.com/services/image-clipping-services It is a great comeback, and I wish all the success in their new edition motorcycle with impressive appearances.

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