MotoGP is already trying to grow its audience in the US after Liberty takeover
Liberty Media’s impact on MotoGP is seemingly having far-reaching effects already, after a new US-specific deal was confirmed.
MotoGP has confirmed a new 24/7 channel as part of a collaboration with C15 Studio, but it's for American viewers only.
Liberty Media’s acquisition of MotoGP, which became final at the start of July, could certainly be behind the new channel which is set to broadcast racing from every circuit.
Simply called ‘MotoGP Channel’, it will be operated by C15 Studio, and between events the channel will play historic races, documentaries and programming stunts.
In the UK, currently, there is no such thing as a dedicated channel for all things MotoGP. Instead, all live races are shown on TNT Sports or by purchasing the official MotoGP videopass.
Dan Rossomondo, CCO of MotoGP, said: “Our collaboration with C15 Studio on the MotoGP Channel opens an exciting new avenue for U.S. fans to engage with the sport. Live coverage of MotoGP qualifying and practice, along with live Moto2 and Moto3 races, presents a fantastic opportunity for fans to tune into the action. The amazing range of content around-the-clock offers fans direct access to the very best of MotoGP – every time they tune in. We’re happy to expand our presence in the US and give fans a great new way to experience the sport.”
The channel will be available across a wide range of streaming services, according to MotoGP. That includes the likes of Prime Video, LG Channels, FireTV, FuboTV, Plex and Sling Freestream.
In terms of when American viewers can expect to have the channel, well, the wait is not long at all. The new channel actually goes live today, August 13, two days before the start of the Austrian Grand Prix weekend.
Joe Nilsson, CEO & Co-founder of C15 Studio: “We are thrilled to be part of MotoGP’s growth trajectory in the United States, especially as the sport is poised to accelerate its expansion at the start of an exciting new chapter. MotoGP possesses all the vital ingredients for a successful new channel: season-long, compelling live event coverage, a passionate fan base, top-tier sponsors and a rich legacy.”
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After graduating with a sports journalism degree, Robert joined Crash.net to lead the WorldSBK coverage in 2021, while also providing MotoGP coverage. Fulfilling that role for over three years, Robert was able to put his knowledge about all things racing to the test.
