Indian Motorcycle launches new UK-wide campaign with MCL26 tickets up for grabs

Indian Motorcycle has revealed a new ‘Your Story is Our Story’ campaign across the UK, which celebrates the company’s 125-year anniversary. 

The campaign urges Indian Motorcycle owners to share memorable and unique stories of their motorcycles, and in return, it will offer tickets to this year’s MCL26 show at the NEC arena in Birmingham. But for that to happen, your story will need to be selected by Indian Motorcycle UK.  

Every entrant whose submission is selected will receive two tickets, meaning you could take your partner, friend, or a riding buddy with you. It will also give you the chance to see the American brand’s newest models in person, which will be present throughout the duration of the event. 

According to IMC UK, the new initiative hopes to “uncover stories about Indian motorcycles that possess a certain rarity or a story that truly resonates with the brand’s adventurous ethos”.

It doesn’t matter whether the bike is a custom build, a model that’s taken part in road trips and adventures across the world, or simply a personal story about how the bike has impacted your life. These are the types of things Indian Motorcycle wants to hear about.

The new campaign also marks the continuation of a busy period for Indian Motorcycle, which recently confirmed major rally plans in the UK this August, as well as major discounts across selected 2025 models. 

Those savings are based on the engine displacement of a particular bike, meaning for every cc you will be getting £1 off. For example, customers could save £1,890 on a 2025 Chief model because of its 1,890cc engine. 

The company also revealed that the Dorset Bikefest is returning for 2026, with Indian Motorcycle Poole offering free rides on Scout, Chief and PowerPlus models.

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