Harley-Davidson reveals Custom Motorcycle Show winners at European H.O.G Rally

Harley-Davidson has revealed the award winners from its Custom Motorcycle Show at the European H.O.G Rally in Cascais, Portugal.

Harley-Davidson motorcycles.
Harley-Davidson motorcycles.

After recently confirming the destination for next year’s European H.O.G Rally, Harley-Davidson has just celebrated the 2026 edition with plenty of test riders, live music, parades, and a custom motorcycle competition. 

Sticking with the latter, the Custom Motorcycle Show was one of the major highlights from the four-day event, with the awards presented by several special guests including U.S Ambassador to Portugal, John Joseph Arrigo. 

One of the awards was named ‘Best in Show’, which was won by a white and gold Cruiser build from Lord Drake Kustoms out of Malaga, Spain. This same machine also won the People's Choice award, which is voted for by spectators.

Harley-Davidson motorcycle at the European H.O.G Rally.
Harley-Davidson motorcycle at the European H.O.G Rally.

Best Detailing was awarded to Paolo Lopes of South Africa, who presented a chromed-infused cruiser with a skull motif. His entry also took the runner-up award in the Cruiser class. 

The Best Paintwork prize went to Nene Castellanos from Portugal, who presented a cruiser in shades of bronze and brown. Additionally, the Customer Inspiration award, aimed at celebrating non-professional builders, was presented to Walter Benitez Alberti of Spain.

The 2026 European H.O.G Rally took place from June 18-21, and on Saturday, June 20, more than 2,000 motorcyclists took part in the Harley-Davidson Parade. It began at the Estoril circuit with one full lap of the track, before riding down the Cascais Airport runway prior to reaching the region’s coastal roads.

Motorcyclists at the 2026 European H.O.G Rally in Portugal.
Motorcyclists at the 2026 European H.O.G Rally in Portugal.

Francesco Vanni, Head of Sales and Managing Director, EMEA, Harley-Davidson Motor Company, said this about the 2026 event: 

“The 2026 European H.O.G. Rally in Cascais has been a significant success, bringing together riders and enthusiasts from across the region to celebrate the core values of Harley-Davidson. Freedom, community and the open road. The strong turnout and overall experience highlight the continued strength and engagement of our European H.O.G. community. Building on this momentum, we look forward to welcoming riders to Biograd na Moru in 2027 for the next chapter of the European H.O.G. Rally.”

Harley-Davidson also showcased highlights from its new range such as the Street Glide Limited, Road Glide Limited, and the Pan America 1250 Limited. This was accompanied by the opportunity for visitors to test ride some of the company’s new models.

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