ROYAL ENFIELD has announced the two winners from over 180 submissions in the ‘Style Your Own - Student Design Competition’ as Luke Robbins and Alessio Ramundo - huge congrats lads!
Both of their custom designs will be transformed into one-of-a-kind builds at the Royal Enfield UK Technical Centre, giving both students the chance to work closely with the Royal Enfield Product Design and in-house Custom Team to finalise their concepts.
The competition ran across Europe, inviting students at prestigious universities from the UK, France, Spain, Italy and Germany to participate in designing their ‘ultimate interpretation’ of the 650 twins - the Interceptor 650 & the Continental GT.
The brief was to create something that would appeal and excite new riders, as well as existing motorcyclists - which by all accounts is a fairly difficult brief. Final designs were supported with inspiration boards, showing the creative & research processes, taking in to account Royal Enfield’s rich history.
12 final shortlisted designs (6 per motorcycle model) were sent to a panel of European judges, with final marks tallied up and winners selected.
Luke Robbins take on the Royal Enfield Continental GT 650:
Alessio Ramundo design of the Royal Enfield Interceptor 650:
Perhaps both of these guys (and everyone who entered, really) has a future in designing custom Royal Enfield machines?
Mark Wells, Head Global Product Strategy & Industrial Design:
“We’re delighted with the levels of creativity and originality of design shown by so many students across the EU during our inaugural ‘Style Your Own: Student Design Competition’.
Working collaboratively is essential to the way in which we operate at Royal Enfield, so we’re very excited to be able to give the two winning students an amazing opportunity to work alongside the Royal Enfield team as we bring their designs to life, from blank canvas to final custom builds.”
