Ducati marks 100 years with three-part Origin Collection
Ducati has launched The Origin Collection, a three-part apparel range blending past, present, and future designs to celebrate the brand’s 100th anniversary.
Ducati has announced The Origin Collection, a new range of clothing that celebrates the brand’s first 100 years. The line is split into three themed capsules – Heritage, Icon, and Tomorrow – each intended to represent a different era in the company’s story. The collection will be available from November at UK Ducati dealers and online at Shop.Ducati.com.
Heritage Line
The Heritage Capsule, designed by Drudi Performance, takes inspiration from Ducati’s past and the 1977 Giugiaro-designed logo. The range includes a technical leather jacket produced by Dainese, available in black for men and white for women. Made from cowhide and certified to current safety standards, it’s offered in both standard and perforated versions and aimed at urban riders who like a nod to the 1980s without giving up modern practicality.
The capsule also includes a sweatshirt, polo shirt, and T-shirts (in men’s and women’s cuts), all featuring the Giugiaro logo across the back – a visual link tying the whole line together.
Icon Line
Also designed by Drudi Performance, the Icon Capsule revisits some of the logos and design cues that have shaped Ducati’s image over the years. This line leans more towards casual wear, with pieces made for everyday use rather than riding. Among them is the Icon leather jacket, cut from soft-finish leather designed to age naturally while keeping a clean, minimal look.
Tomorrow Line
The Tomorrow Capsule looks ahead, reworking the Giugiaro logo into a repeating graphic pattern. Available in limited numbers, it includes a cap, polo, hoodie, and T-shirt in red or black. Ducati attempts to show where its visual identity might head next, while still keeping one foot in its heritage.
Each piece in The Origin Collection carries a QR code linking to Ducati.com, where buyers can find more information and watch a launch video introducing the range.
The collection should be available in UK Ducati dealers now.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
