Triumph to launch 29 new bikes in six months

Triumph is planning an unprecedented launch run in record time, with 29 new and updated models set to be unveiled over the next six months. 

Triumph says its new launch plan aims to build on the company’s record financial year, where it sold more than 141,683 motorcycles from June 2024 to June 2025. Those numbers mean Triumph’s sales growth has gone up by 136 per cent since 2019.

The new six month launch will see a series of global reveal events take place, with the first of those scheduled for 21 October. It has been called ‘True Originals Never Settle’, while a second reveal will quickly follow on 28 October, when the British manufacturer reveals a new model under the banner ‘Made to Upstage’.

Of the 29 models that will be launched over the next six months, seven of them have already been announced. That includes Triumph’s TXP electric motorcycle range for riders aged as young as 3. 

Also revealed already is the new TF 450-X, as well as the TF250-C and TF450-C cross-country models, all of which will land in dealerships before Christmas. Triumph says “the remaining 22 bike reveals will include both new variants of existing lines and all-new models.”

For customers in the UK, Triumph says you will be able to configure and reserve your new motorcycle online straight away after they have been revealed. This can be done through Triumph’s new Reserve My Triumph system. The new bike reservation service is set to be progressively rolled out across Europe and other major markets from Spring 2026.

Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, said this when speaking about the new launch plans: 

“The momentum we’ve achieved over recent years is extraordinary. Our record sales, expansion into new segments, and the number of upcoming product launches all reflect the quiet optimism we feel about the future. While the market remains challenging for many, Triumph’s focus is clear. We are committed to delivering a range of motorcycles that are exciting, innovative, and built to the highest quality standards, for our customers around the world.”

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