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Harley-Davidson channels its historic board racers with Serial 1 e-bike

Harley-Davidson has launched its Serial 1 a modern-day e-bike inspired by the H-D board racers of yesteryear

Harley-Davidson Serial

HARLEY-DAVIDSON is wading into the electric-assisted bicycle market after announcing the Serial 1, a premium e-bike with a classic touch. And it’s not just a new bike they are launching – it’s a whole new brand!

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The Serial 1 has styling that is immediately reminiscent of the Harley-Davidson board-racers that helped to catapult H-D into the post-war public’s attention. From a distance its classic lines and white tyres almost make it look like you're gazing at a classic motorcycle on the screen. It’s only as you look closer that you see the hydraulic disc brakes and electrical systems nestling within the frame.

Harley-Davidson Serial

Keeping the look of the bike authentic is the extensive use of nickel plating, with the handlebars, chain wheels, levers, and crank all getting a layer of retro-looking nickel.

Specs regarding the Serial 1 are as yet unknown, although there is a countdown timer on the firm’s website that seems to point to more information landing in eleven days.

Harley-Davidson Serial

Harley and the new Serial 1 brand will be diving feet-first into a highly lucrative and competitive pedal-assist bicycle market, with sales of the machines going through the roof thanks to the COVID-19 pandemic. And they won’t be the only automotive manufacturer looking to steal a march. BMW, Audi, Mercedes and Ford are just a few of the four-wheeled makers currently touring e-bikes. From the world of two-wheels, Ducati, KTM, and Yamaha all have electric bikes in one form or another – although they are nowhere near as pretty as this latest offering from Harley.

Harley-Davidson Serial 1 reveal video

For more information, head to: serial1.com