PEUGEOT Motorcycles is looking to push further into the electric motorcycle world, as it joins forces with French electric bike maker DAB Motors.
This kind of strategic and industrial partnership isn’t uncommon in situations such as this, and it allows Peugeot to lean on the knowledge of a specialist in the field of electrification while injecting the smaller brand with a helpful amount of cash. The money paid by Peugeot will now be used by DAB Motors to up-scale its existing electric motorcycle range, and the first fruits of the relationship are already being seen.
The DAB Motors Concept-E is the (aptly named) first machine, a lightweight urban roadster with funky styling. The bike is equipped with a 10kW (13bhp) motor and 51.8V Li-ion battery and is pitched as an alternative to a 125cc petrol-powered machine. This bike is now something that Peugeot is going to help with, as it is clearing a space in its factory in Mandeure to begin producing the bike on an industrial scale.
As reported in The Pack, Simon Dabadie, CEO & Founder of DAB Motors is clearly happy to be linked to such a large and well-known automotive brand. He said “I am thrilled to be partnering with a historical manufacturer such as Peugeot Motocycles. This strategic collaboration will take DAB Motors to the next level. With the support of Peugeot Motocycles, DAB Motors will soon be mass-producing its electric motorcycles and delivering worldwide”.
Sebastien Mas, President of Peugeot Motorcycles added “The primary driving force behind our collaboration lies in DAB brand promise – to provide thrills on wheels to bold humans. This powerful commitment has led us to recognize the necessity of venturing into the electric realm, building upon our legacy of launching motorcycles 125 years ago. Additionally, the essence of both brands is rooted in production in France. We take great pride in manufacturing our premium ranges locally, preserving our strong expertise, and contributing to the growth of the French industry”.
