Industry

MV Agusta sales up 140% in the UK

Great Britain was MV’s biggest growing market in 2015

MV AGUSTA has announced that its sales increased by 140% in the UK during 2015, making Great Britain its fastest growing European market.

In total, MV’s sales and revenue grew by 30% this year and during 2015 it sold nearly 9000 bikes globally. Much of its strong performance is down to success across Europe in markets such as Spain, where sales were up 54%, Germany - up 26% and France, where it saw an increase of 20%. Sales in its domestic market of Italy remained unchanged compared to 2014, while its figures for the Far East increased by 12%.

MV has said much of its success in 2015 has been down to the popularity of its premium models such as the Turismo Veloce, Dragster RR and Brutale 800.

Giovanni Castiglioni, president and CEO of MV Agusta, commented: 

‘2015 has been a very important year for MV Agusta. With the launch of the Turismo Veloce we have created the first Touring MV Agusta, a motorcycle that differentiates itself from its competitors by introducing a whole new dimension and experience to traveling, touring that excites your emotions. This aspect is what sets MV apart from other manufactures. This model has been an important factor in sustaining the increase in sales growth, margins and revenues. I am very happy with the first year of the sales and marketing activities with our shareholding partner, Mercedes – AMG: the two brands are a pure example of passion, performance and adrenaline sharing the same true values.’

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