Can Energica be Saved? Reports Suggest a Buyer has Been Found
The Italian electric bike brand Energica could be pulled back from the brink, if reports from EV outlets are correct
A buyer for the Italian electric motorcycle brand, Energica, may have been found, with the specialist EV outlet, The Pack, stating that a “foreign investor (probably based in Asia)” has now been identified.
It’s worth noting that The Pack is citing “rumours”, which can be about as reliable as a Michael Fish weather forecast. Although, after two failed attempts to sell the company (and a hell of a lot more stuff besides!), it seems like it’s now or never for Energica.
News first broke of Energica’s financial troubles in Autumn 2024, with bosses at the Modena-based company confirming it in October of the same year. What happened next was a fire sale of epic proportions, with administrators of the liquidation putting everything (including the kitchen sink!) up for grabs.
The auction included the whole shebang; the factory, storage warehouse, intellectual property, half-built bikes, prototypes, electric motors, batteries and all the associated business kit the company needed on a day-to-day basis. Basically, if you wanted to buy everything required to carry on the company, it was there.
And it was cheap too. The minimum bid was pegged at €4.2 million (£3.5 million) with a selling price stated to be €5.7 million (£4.7 million). While I’m keen not to beat around the bush and make out that these aren’t big numbers, they clearly are. But in the grand scheme of things, for what the potential owner was getting for their money… that is small change.
You may also like to read our best electric motorcycles list here.
Energica: So what gave out?
To put it simply, the electric bike market. Energica positioned itself front and centre in the two-wheel EV market as one of the most premium of premium brands. It wasn’t interested in churning out cheap and cheerful urban runabouts. Instead, Energica wanted to go toe-to-toe with the best of the petrol-powered motorcycle makers. We’re talking Ducati, Triumph, Honda, et al. The trouble is, those are the kind of electric bikes that aren’t selling, while the cheap and cheerful runabouts, which Energica was so keen to avoid building, are.
So, if the “rumours” being reported do turn out to be true, will Energica really make a comeback, and continue as it was? Probably not. If the reports are correct and an Asian buyer has been found for the brand, some of the marque's more premium, heavyweight bikes may continue, although we’d expect those machines to be offset by some mass-market EVs. The kind that people are actually buying.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
