Kawasaki reveals 2025 dealer of the year winner

Kawasaki UK has revealed the winner of its prestigious dealer of the year award in the UK, which has gone to Greenham Kawasaki for 2025.

The selection process considers many factors, including customer experience, market share achievement, and how well it promotes customer-focused initiatives. 

Kawasaki says the 2025 award was hotly contested, with Kirkcaldy Kawasaki – based in Fife, Scotland – finishing second, while Alf’s Motorcycles (based in West Sussex) completed the podium in third.

Kawasaki has already revealed events that riders can expect to see in 2026, including the Kawasaki Experience Tour which is set to visit dealers across England, Scotland, Wales, and Northern Ireland. 

Greenham Kawasaki has already been confirmed as one of the dealers that will host the tour, doing so on 30 May. 

Hiroshi Suzuki, General Manager at Kawasaki Motors UK, said this about the 2025 dealer of the year competition:

“The Dealer of the Year award takes into account many factors including customer experience, market share achievement and promotion of customer focused activities. I would like to personally congratulate Greenham Kawasaki and indeed Kirkcaldy Kawasaki and Alf’s Motorcycles for their outstanding achievements in 2025."

Kawasaki has created plenty of buzz with its 2026 line-up, which includes the all-new KLE500 adventure bike, as well as the updated ZX-10R. There’s also the return of its ‘Big Zed’ range, which features the new Z1100 and Z1100 SE.

The new KLE500, ZX-10R and Z1100 models will all be available for test rides as part of the above-mentioned Kawasaki Experience Tour.

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