Suzuki now selling curry online
The maker of some of motorcycling's most iconic machines is getting into the curry business.
When you think of the Suzuki Hayabusa and V-Strom 1050DE, you obviously think of curry, right?
Perhaps you will soon. Inspired by the success of dishes in the cafeteria of its head office, Suzuki has begun selling boil-in-the-bag curries online.
Four different curries are available: daikon radish sambar, tomato lentil, chickpea masala, and moong dal green. Each costs just ¥918, which works out to about £4.60.
The dishes were initially developed by the cafeteria at Suzuki HQ, for the sake of Indian employees longing for a taste of home. Japanese-style curry had been offered at the cafeteria for a while, but it was not until January of last year that truly authentic Indian flavours were introduced. Suzuki says they are the result of months of taste tests.
The company stated that the number of Indian employees, including both short- and long-term staff, at its Hamamatsu headquarters in Shizuoka Prefecture, has been consistently increasing.
Packaging for the curries draws inspiration from its more well-known products - motorcycles and cars - with the Hayabusa, V-Strom 1050DE, Swift and Jimny (known as the Samurai in some markets) earning pride of place on packages that look a lot like Haynes manuals.
The idea of a manufacturer selling items from its cafeteria isn’t as odd as it might seem. Volkswagen has long sold currywurst sausages inspired by a dish sold at its headquarters. Volkswagen amusingly refers to the sausage as an OE part, giving it the part number of 199 398 500 A.
Ducati even went so far as to open a full cafe a few years ago. The Scrambler Ducati Food Factory had two locations, in Bologna and Imola. It appears that both have since closed down.
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Chris Cope is a fourth-generation journalist, originally from Texas. He has lived in the UK for roughly two decades and has been writing about motorcycles for most of that time. He has written for dozens of publications and websites in the UK, US, Canada, and Australia.
