Singha announced as official beer of MotoGP
The Thai beer will be served at all European rounds except those held in Spain
Singha have signed an agreement, giving them exclusive pouring rights to provide beer to MotoGP fans in specific territories.
The Thai beer will be served at all European tracks in the MotoGP VIP Village, except for rounds held in Spain.
The agreement also gives them access to advertising space on key corners of the World Championship circuits for extensive television coverage.
Brewed by Boon Rawd Brewery Co, Ltd - the first and largest brewery in Thailand since 1933 - Singha Lager has received numerous international awards with presence in over 50 countries worldwide.
Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented: “I’m delighted to announce this new agreement with a fantastic beer partner which has ambitious plans to grow internationally as a brand, and has chosen our sport as the perfect platform to reach millions of fans around the world. We are sure that we will enjoy a long and fruitful relationship with Singha over the coming seasons.”
Voravud Bhirombhakdi, Director of Event Marketing and Business Partnership for Singha, said:'It is our great pleasure to be the first ever official beer sponsor of MotoGP, the No.1 Motorcycle World Championship
'Our vision is to become a global beer brand and this partnership will create brand exposure globally through speed, technology and innovation. We look forward to a much anticipated season with MotoGP.'
