Wimbledon Champion Novak Djokovic becomes Peugeot E-Ludix ambassador

Wimbledon Champion Novak Djokovic has something else to celebrate as he becomes ambassdor for Peugeot's new electric e-Ludix range


The year is 3021 and quite a lot has changed. Children in school will read about the ‘black and white’ days of 2021, when people will laugh that we had to suffer with 4K HD televisions, our phones only received 5G and we still used something named ‘fossil fuels’ to fill our machinery.

However, iconic sports people will remain exactly that and in 3021 Novak Djokovic will still be regarded as one of the greats of his generation, remembered for moments as this weekend when he wrapped up a 20th Grand Slam title with a fifth Wimbledon success.

Chances are England will still be looking back on Euro 2021 as the closest it got to winning the tournament still, but let’s not dwell on that.

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So what does Djokovic have to do with motorcycling? Well, he has a long-held sponsorship deal with Peugeot, which is busily rebranding and relaunching its two-wheel range having come under full ownership of Indian conglomerate Mahindra.

Right now Peugeot is beginning to concentrate on overhauling its line-up to include more electric models, beginning with the expansion of the e-Ludix range. 

And what better way to advertise it than by having possibly the greatest tennis player and one of the world’s foremost sports stars to promote it? 

Ironically, given our introduction here, Peugeot is the oldest scooter manufacturer in the world with 211 candles on its cakes for 2021 and the e-Ludix is another step into a brighter and greener future with its 1.6kW battery and 31 mile range.

As somewhere between a scooter and an e-mobility machine, it’s priced accordingly at £3,006, a dash when you consider you won’t need to fill it up with fuel.

If Mr Djokovic was so inclined, he could buy 566 Peugeot e-Ludix with the £2.3 million he just earned for winning Wimbledon. Lucky him!