Industry

Alf England joins Suzuki dealer network

Bedworth dealer takes on Suzuki franchise

SUZUKI GB have appointed Alf England Motorcycles in Bedworth to its dealer network.

The long established dealer was formed in 1947 by its eponymous owner and the business remains in the family today, under the management of Alf's Grandson, Martin Cole.

Alf England Motorcycles has a long history operating as a solus franchised dealer, firstly with Honda for 37 years, followed by the last 21 years with Yamaha and now with the arrival of Suzuki, it marks the first time in Bedworth dealer's business history that it has operated a multi-franchise site.

Jonathan Martin, Suzuki GB national sales manager, commented:”To add a dealership like Alf England Motorcycles to our network is a huge honour. Martin and his team run a very slick operation that’s backed-up by years and years of experience in the trade."

Martin Cole of Alf England Motorcycles, added: ”For us Suzuki is a people’s brand, a manufacturer that represents value for money, that’s straight-talking with a no-nonsense approach to business."

Alf England Motorcycles recently extended their showroom of 400 square metres and will continue to operate a busy service department with three highly experienced technicians as well as a knowledgable parts department and very successful e-commerce arm to the the business. Visit their website for more about the dealer.

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