VIDEO: Buell ceases motorcycle production

Erik Buell gives an emotional video statement about his company's demise

IN AN EMOTIONAL short video, company founder Erik Buell has announced that Buell Motorcycles is to cease motorbike production with immediate effect.

The Harley-Davidson-owned company has produced motorcycles for the last 26 years. It's unclear as to the exact reasons why the company has ceased production; flagging sales in an already depressed motorcycle market is rumoured to be behind the decision.

In the video presentation Buell explains that the American giant will honour all Buell manufacturer warranties.