HARLEY-DAVIDSON has launched a new social media and rewards platform called H-D Membership, it allows members to connect with each other, share content, plan rides and enjoy personalised rewards and benefits.
Harley states that the revamped app is an online portal, for all Harley-Davidson fans and riders to use, be it to share content, connect to one another, or plan rides. The app is free to download and enjoy, although those wanting to, can sign up for an ‘Access Pass’ which gives ‘exclusive access to key brand events and content as well as benefits such as enhanced rewards and partner benefits’. Another tier of the app is the ‘Rider Pass’ which includes a host of benefits such as roadside assistance, motorcycle service benefits and partner benefits aimed at enhancing the riding experience. Owners of a Harley can also go one step further and join the 500,000-strong Harley Owners Group, which brings with it an enhanced riding benefits package, including extended roadside assistance, inspection benefits and special H-D rewards for engagement.
Speaking about the updated app, Jochen Zeitz, Chairman, President and CEO, Harley-Davidson said:
"Our community is at the heart of everything we do – building on the success of the Harley Owners Group, H-D Membership will enhance the way in which we engage with our members, leveraging modern tools to connect riders, deliver new benefits and create new experiences," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "We're excited about giving our community of riders and non-riders a new way to connect on and off the road, while ensuring we deliver unique and tailored content to really make their experience with the brand as personalized as possible."
Harley-Davidson H-D Membership platform features and benefits:
New app experience - now available for members and non-members
Unique and personalized content - H-D Membership creates special access to the H-D brand
Expanded benefits - benefits both on and off the bike such as roadside assistance, motorcycle service, unique member products
Introduction of loyalty rewards - members will earn points for purchases of H-D products at participating Harley-Davidson dealerships and online at H-D.com
The app will be launching Stateside first and foremost, before rolling the H-D Membership platform out in all regions.
More information on H-D Membership can be found on the official website.
