EDINBURGH Triumph has re-opened its doors, after an extensive refurbishment as it becomes a part of the new Triumph Motorcycles retail concept.
To mark the occasion, fans poured into the new-look showroom on Saturday 22nd July, with representatives from IAM road smart team, Motorcycle Law Scotland, and The Curvy Riders all in attendance.
Two-wheeled VIPs at the event were also not in short supply, with Triumph wheeling out a host of bikes from its collection for the event. Top of that list is the bike that helped to kickstart Triumph’s record-breaking career as the official Moto2 engine supplier, the Moto2 mule bike. It was joined by a star of the silver screen in the form of James Bond’s Scrambler 1200 from the film No Time to Die. The final two-wheeled wonder at the event was Triumph’s TE-1 prototype, a bike that was supposed to serve as a test bed for future Triumph electric motorcycles.
The dealership holds a place of significant importance to the brand, as it became one of the first official Triumph dealerships after the relaunch of the brand in the 1990s.
Speaking about the re-opening, Devron Boulton, Triumph GB General Manager said:
“Edinburgh Triumph has been a valuable part of the Triumph family for many years, and we are delighted that they have upgraded their dealership to meet the new dealer standards. The dealership always provides high levels of customer service and has a huge offering of the new motorcycle line up”.
Neil Roberts, Edinburgh Triumph Managing Director added:
“Edinburgh are proud to have been a part of the Triumph family since 1991 and thrive off delivering the latest 2023 models to the local Triumph owners and riders. We hope our customers enjoy the new dealership and look forward to meeting them all!”.
