Vintage bike brand Phelon & Moore has been revived: Here is the new range
The brand Phelon & Moore has been revived, with a seven-bike range and three more on the way.
The act of reviving historic British bike brands from years gone by is alive and kicking as we head into 2026, as the brand Phelon & Moore launches its range.
The brand officially relaunched in 2022, although it wasn’t until EICMA 2025 that the public got a chance to see the new model range in full. And it’s a fairly comprehensive range of bikes the revived brand has gone live with, covering cruisers, adventure tourers, scooters and multiple retro nakeds are also on the way.
Who was Phelon & Moore, and what did they build?
Phelon & Moore was operational between 1902 and 1967, and was founded by Joah Carver Phelon and Richard Moore, and was located in the Yorkshire town of Cleckheaton. Over the course of the years, the factory churned out four-stroke and two-stroke models, even building some race bikes that took on the Isle of Man TT. Its most famous model, though, was the Panther, which was first introduced in the 1920s and continued to be built in various forms and capacities right up until the factory closed its doors.
In 2022, the brand was picked up by “passionate investors”, according to the P&M website, who have “long-term experience in motorcycles and scooters design, manufacturing and distribution”. With the new group now at the helm, P&M is looking to get in on the premium two-wheeled sector, building bikes “inspired on [sic] the colourful history of Phelon & Moore” for the global market.
A bit of digging on the new owners reveals two people showing as company directors, both American nationals, one of whom is a former motocross rider who states he has “25 years” experience in the segment.
The Phelon & Moore range
Capetown 7S, Capetown 7X and Capetown 7X by Pinninfarina
Starting at the top of the range, three adventure bikes seem to be on the way from the brand, in the form of the Capetown 7S and the more rugged Capetown 7X with spoked wheels. They are joined by a trick-looking Capetown 7X Pinninfarina editions, which gains exclusive paint as well as panniers and a top box.
The three bikes share a 693cc parallel twin-cylinder engine, which is claimed to produce 73bhp and 50 lb ft of torque. It’s not listed anywhere on the P&M website as to where the engine has come from, so it’s not clear if this is one adjustable screen. of the brand’s own engines, designed and manufactured in-house, or if there is a bigger brand behind the oily bits of the bikes.
Away from the engine, all three bikes boast a TFT dash, heated grips, traction control, and a front dashcam. Chassis equipment comes in the form of adjustable suspension at both ends, 320mm discs and and four-piston calipers at the front, and a 240kg kerb weight.
Panther C and Panther S
The range quite rightly features a bike named after P&M’s longest-running models, the Panther. In modern form, though, the bike takes on a custom cruiser look. The C is the more classically styled cruiser of the two, featuring lashings of chrome, a dual seat and high-set handlebars. It’s finished with a paint scheme that reminds me of the Yamaha XV535 Virago from the mid-1990s.
The S model takes on a moodier aesthetic, with blacked-out coatings on the engine and bodywork. It also features lower-set bars, bar-end mirrors, and a much smaller (almost non-existent) pillion seat.
Powering both bikes is a 573cc liquid-cooled V-twin, which is stated to produce 53bhp and 35.7 lb ft of torque. The total weight for the Panther C is 249kg with the fuel tank brimmed.
Panthette S and Panthette X
Two new scoots will be arriving from the brand, in the form of the city-dwelling Panthette S and the more rugged Panthette X. They arrive in 125cc air-cooled and liquid-cooled forms, as well as a slightly punchier 200cc option for A2 riders. The air-cooled 125 makes 9bhp and 7.2 lb ft, while the liquid-cooled version makes 11.5bhp and 8.8 lb ft. The 200 version makes 17bhp and 11 lb ft.
With the S looking every inch the city clicker that it is, the X model is a little quirkier. It’s looking cash in on the ADV scooter segment, in looks and styling, at least. Like the S model, it comes in three flavours, 125cc, 200cc, and 300cc. The 125 makes a claimed 11.5bhp and 8.6 lb ft, while the 200 makes 16bhp and 17.7 lb ft. The top-spec 300 option is claimed to make only slightly more peak power than the 200, with 17bhp quoted and 18.4 lb ft.
Brighton 6 Roadster, Brighton 6 Scrambler, and Brighton 125
Listed on the website as ‘Preview’ models are three retro nakeds, two powered by a 550cc 58bhp and 40.5 lb ft parallel twin, and one, the Brighton 125, powered by a 124.2cc 14bhp and 8.5 lb ft water-cooled single.
Each bike is a sensibly styled retro naked. They are restrained enough as to not look whacky, while they don’t seem to be aping any existing models in the market. The styling of the Scrambler is boosted nicely by the addition of intricate-looking cross-laced spoked wheels and a neat matt-finished paint scheme.
Pricing for each of the new models is at the time of writing TBC.
While the relaunch of another British bike brand is a welcome move for the industry, question marks still hang of certain elements of the bikes. The engines, for instance, without knowing if they have been developed in-house, or bought from an existing brand in China or India, might make ti hard to justify P&M’s premium aspirations - and the price tag those aspirations may bring.
You can check out the full range and find out more about the brand on the official website.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!