COME and visit Scotland, but don't crash! That's the message of the Breathtaking road safety campaign, launched by Road Safety Scotland, Police Scotland and the Scottish Government.
The first of a series of videos was shared on the Live Fast Die Old – Scottish Motorbiking Facebook page last week, showing a beautiful coastal route from oastal route forms part of the Ardnamuchan Loop, running from Glenuig to Lochailort.
It's accompanied by the stark message: 'Be aware on breathtaking roads. Don't let them take your breath away for good.'
While motorcyclists make up less than 1% of Scotland's road traffic, they account for 20% of fatalities, with figures reporting 2,271 motorcycle casualties over a three-year period. Of these 851 were seriously injured and 87 killed.
Minister for Transport Humza Yousaf told PA: "As a biker myself, I love the thrill of riding on Scotland's breathtaking roads but, as Transport Minister, I am also acutely aware that motorcyclists make up less than 1% of Scotland's traffic, but account for 20% of fatalities.
"No matter what your level of experience is, this campaign will remind us as bikers of the importance of staying safe and riding appropriately.
"We hope the biking community from across our country and beyond will enjoy and engage with the helpful tips to ride these roads safely."