Norton strengthens global operations with new subsidiary
TVS has officially formed an Indian subsidiary of the iconic British motorcycle maker Norton.
Norton has expanded its global operations with the formation of a new subsidiary in its parent company, TVS, home country of India.
The company, officially known as Norton Motorcycle Private Limited, is now a wholly owned subsidiary of its UK-based parent, The Norton Motorcycle Co. Ltd., and is one of the first steps Norton is taking in its push to become a more significant player on the global stage. There are currently just over 10 official Norton dealers globally, with all of those being located in the UK. Given how vast the Indian two-wheeler market is, and TVS’ innate knowledge of it, the move makes total sense.
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For TVS, it’s another brick in the wall of its long-term plan to rebuild Norton as a premium brand with international reach. Since taking control back in 2020, the Indian giant has already invested heavily in engineering, new product development, and the impressive UK HQ in Solihull. The Indian arm is the next logical step, and should mean better access to supply chains, faster routes to global distribution, and more resources to play with.
The move probably means very little to UK riders - to start with, at least. Further down the line, though, it could be potentially huge. By plugging into India’s massive bike-building industry, Norton could speed up the arrival of new models, broaden the range, and maybe even make prices a little more competitive on the world stage.
The details on production and distribution are still under wraps, and neither Norton or TVS are spilling the beans, but the intent is clear. TVS wants Norton to be more than just a boutique heritage badge. This is about giving the brand the scale and security it needs to stand shoulder to shoulder with the global big hitters. Norton has already confirmed a raft of new models in both the premium and middleweight sectors, and having an Indian base and a UK HQ should help to supercharge the delivery of those bikes.
With investment flowing, new markets opening, and plans stacking up, Norton looks to be heading for a future that’s bigger, broader, but still distinctly British.
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Simon (AKA Toad) has been working within the motorcycle industry for more than twelve years, and a member of the motorcyclist family since birth. Growing up around British-built single and twins, it was inevitable that a life on two wheels was on the cards, from a very early age!
