First Triumph-Bajaj launch be a direct rival to Honda H’ness, Royal Enfield?

The first product from Triumph-Bajaj's collaboration could turn out to be a 300-350cc Neo-Classic to rival the new Honda H'ness

Royal Enfield may well be feeling just a little bit attacked at the moment after not only being forced to push back the launch of its crucial Meteor 350  again, but was then forced to watch the limelight snatched away by the big news rebooted Honda Highness (H’ness) too.

Moreover, it seems the onslaught to Royal Enfield’s hefty chunk of Indian market share in the 350cc division could come under more threat shortly with reports both Hero MotoCorp and Bajaj will also enter the fray.

It is the latter of these two proposals that catch our eye because if Bajaj does indeed push into a small displacement category, this could well turn out to be the first Triumph-badged model to come from their impending collaboration.


Last year Bajaj Auto and Triumph Motorcycles officially announced they will be joining forces to begin developing and manufacturing models in India that will both be sold more cheaply locally but also offered around the world. 

The models will range between 250cc - 700cc, giving Triumph broad scope in which to createa more affordable entry level global range wearing the iconic British badge.

With this in mind, a push into the 350cc segment seems like the perfect start for Bajaj and Triumph to establish a good platform from which to stamp its mark.

With the Honda H’ness adopting the Neo-Classic look that has become so familiar across the Honda range around the world, Triumph too is certainly no stranger to the more retro stylings of two wheel transport.

As for when we could see a production model, Triumph - who has remained very tight lipped about which models may be launched - suggests the first sales to come in 2022.


First motorcycles are expected to be rolled out by 2019-20 but what will be the first signs of we inching closer to the reveal? The takeover of Triumph dealership network by Bajaj.
Yes, in a report at Livemint, it is revealed that the current 13 Triumph dealerships will continue to be managed by Triumph India till the first motorcycle(s) are ready. A year before its launch, Bajaj will take over Triumph’s network and will start managing Triumph’s Indian sales distribution – which will include the mass market motorcycle as well as the high-end products (both the ones currently on sale and the upcoming ones). Triumph motorcycles will also be sold through Bajaj’s Probiking outlets which currently only sell KTM bikes. This will directly give Triumph a massive push in terms of reach.

Triumph had showcased a motorcycle in the 250cc at the 2013 EICMA Show in Milan. It is belived that this is the bike which will also be launched as a result of this new partnership with Bajaj Auto. The partnership will allow Triumph to offer motorcycles in a segment in which they do not operate and that too at a lower cost. Bajaj Auto will be able to compete against the likes of Eicher Motors’ Royal Enfield which has been growing in popularity both in Indian and global markets.

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