MV Agusta is celebrating after announcing it has already sold the production run of its stunning limited edition Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro machines
Evoking some ultra-cool 1970’s design traits – most notably that distinctive circular spotlight nose - and blending it into the MV Agusta F3 800, the Superveloce 800 Serie Oro stole many headlines when it was unveiled during EICMA in November 2018.
Already being dubbed the sexiest bike of 2020 – when production eventually gets underway – the Superveloce 800 Serie Oro mates a 148HP 3-cylinder 799cc engine to six-speed gearbox and a triple-exit exhaust system.
With the production run being limited to just 300 bikes, the exclusivity value alone was likely to get prospective buyers in a lather over getting their name on the list.
However, having opened up a ‘pre-orderbook’ in the most modern of ways – online and social media only – the fevered demand has seen it close again in just days with a full complement of signatures in it.
Moreover, the more modern-influenced MV Agusta Brutale 1000 Series Oro has also won over 300 buyers with its sexy and powerful 204HP naked bike.
“We are delighted with the success of these two launches,” said MV Agusta CEO Timur Sardarov. “It proves that we are on the right path to continue in MV Agusta’s glorious tradition of constant innovation, breath-taking performance and superb design.
“600 passionate riders from all over the world have shown their unfaltering appreciation for our iconic brand and our unique motorcycles. We shall do everything in our power to make them proud of owning an exclusive piece of true motorcycle art.”
The excellent – and profitable - reaction to the Superveloce 800 Serie Oro comes despite a backlash against a controversial advert that many felt took the bike’s retro theme too far with an unrobed woman writhing provocatively over it, somewhat at odds with the modern movement into less objectified tropes.
