MV Agusta agrees strategic partnership with QJ Motor

MV Agusta and QJ Motor in China become strategic partners to distribute the Varese firm’s bikes in the country

MV Agusta Brutale 1000 RR

MV AGUSTA is teaming up with Chinese motorcycle manufacturer QJ Motor to aid the distribution of the Italian brand’s bike in the country.

QJ will take over from Fekon Co., who have implemented the brand in China during the launch phase of the company’s growth program. Now, GJ will take on the seven mono-brand stores MV has in the region, adding an additional 21 stores within the next 12 months.

MV Agusta Superveloce video review

MV Agusta Superveloce 800 | EICMA 2019 | Visordown

Timur Sardarov, CEO MV Agusta Motor S.p.A. said “I am thrilled about this agreement with QJ for the second phase of our expansion into the Chinese market. It is a very ambitious long term partnership that will make MV Agusta the number one Italian premium motorcycle brand in China in the next 5 years. QJ is one of the leading global players in terms of scale, market presence, and quality standards and I am confident that with such a solid partner we will reach, and possibly beat, all our commercial objectives very rapidly. We are also developing a further, important collaboration on the industrial front, which we will announce shortly.”

The news almost confirms that the engine we reported on earlier this week, the four cylinder Benelli unit you can see here, is indeed an old version of the Brutale 1000 RR. It’s likely to be slotted into a new Benelli super naked or sports bike, as QJ own Benelli and now have close ties to MV, we’d expect other sharing across brands and platforms to take place.

Dongshao Guo, General Manager of Qianjiang Motor Co. commented: ”We thank MV Agusta for choosing to establish a new strategic partnership with us. MV Agusta is a world-famous brand with a long history, and also an old friend and close partner of Qianjiang Motorcycle. This cooperation is not only a strong combination of the two sides' business, but also a further recognition of the brands and ideas of each other. We hope that in the future we could work together to bring in for the Chinese customers more high-performance motorcycles that are fashionable, easy to handle, and fun to ride. We aim to make motorcycle travels freer, greener, and more passionate.”