Almost 50% more British sales for Ducati in first three months of 2022

Ducati announces continued growth in the first quarter of 2022, continuing on from its positive and record-breaking 2021.

Ducati logo at factory. - Ducati Media.

At the beginning of March this year, Ducati announced it had seen a record-breaking 2021, with a record number of bikes delivered globally, and financial statistics that matched the pre-pandemic years. 

Now, Ducati has announced it has enjoyed another record–breaking period, this time in the first quarter of 2022. 

Ducati fiscal report infographic. - Ducati Media.

Ducati has increased its number of delivered bikes during the first three months of the year by five per cent compared to 2021. That means 13,450 bikes were delivered globally by the Bologna brand in 2022 Q1. It is worth pointing out that the world was still relatively gripped by Covid in the early part of 2021, which might mean that for the rest of the year it might be more reasonable to expect a smaller growth margin. However, it is also true that supply chain issues have complicated production lines in the early part of 2022, partly due to the ongoing Covid situation, but also the war in Ukraine. 

The strongest market for Ducati in the first three months of 2022 was Italy, with the brand selling 2,544 bikes in its home nation from January to March, an increase of eight per cent on 2021. Germany saw similar growth for Ducati, with sales up nine per cent on last year (1,382 units sold). 

A row of Ducati Multistrada V4s. - Ducati Media.

Elsewhere, Ducati enjoyed major growth in both Britain and France. In France, Ducati sold 1,153 bikes, an increase of 29% on last year, while in Britain the growth was 46%, with 860 bikes. Also, in Brazil, Ducati sold 241 bikes, which is an increase of 21% in the South American country compared to 2021. 

Ducati also says that their most popular model continues to be the Multistrada V4, which sold 2,456 bikes in the first three months. Meanwhile, they sold 1,868 Monsters, and 1,557 Scrambler 800s.

A row of Ducati Monsters. - Ducati Media.

Francesco Milicia, Ducati’s VP of Global Sales and After Sales, said, “Ducati's order portfolio at the end of the quarter is up by 83% over the same period of 2021, demonstrating the success that the recently presented range is already having with customers.”

He continued, “The figures achieved by Ducati during the first three months of the year, while setting a new record, are the result of a strong demand for a product that has to deal with extraordinary difficulty in the world of supplies, especially for all motorcycle components equipped with semiconductors. Delays in supply chains are unfortunately affecting our ability to deliver bikes on schedule, and we apologise to our passionate customers for this. We can guarantee that the company is making every effort to reduce this inconvenience."