Ruroc goes into administration, seemingly buys itself
UK-based helmet maker Ruroc has gone into administration and been purchased by… Ruroc.
Helmet maker Ruroc has gone into administration, only to apparently have been rescued by itself.
The world of bankruptcy is a strange and murky one, but here’s what we understand:
Last week, on 12 September, Ruroc Limited - maker of cool-guy helmets for motorcyclists and skiers - was appointed an administrator in the form of PwC (aka PricewaterhouseCoopers).
Soon after that, pretty much all of Ruroc’s assets and business were sold to a company called Tytan PG Limited, which had sprung up only a week before, on 4 September 2025.
It turns out that Tytan PG Limited is wholly owned by - checks notes - Ruroc Global Holdings Limited. So, Ruroc went under and was bought up by Ruroc.
One assumes, then, that all this is a kind of financial shell game - moving one part of a company to another part of a company for accounting reasons. If we’re understanding things correctly, this move effectively loosens the grip of the people to whom Ruroc owes money.
The administration process turns those people/entities into ‘unsecured creditors.’ An unsecured creditor is an individual or entity that is owed a debt but does not have a legal claim over any specific assets of the debtor to secure the debt.
PwC says that these unsecured creditors will need to submit a claim for the amount they are owed. And the funds to pay those claims will come from a finite pot of money that was set aside as part of the administration process.
“It is too early to give an indication as to what the likely level of return for unsecured creditors will be,” according to PwC. But it will definitely be less than what the creditors had been owed before all this started.
Meanwhile, it appears that Ruroc - or, rather the idea of Ruroc - intends to carry on as if none of this ever happened.
The Ruroc website is still operating, now with a Tytan PG Limited copyright at the bottom of the page, and, according to PwC, all of Ruroc Limited’s employees have been shifted to become employees of Tytan PG Limited.
“We are pleased to have concluded a transaction that saves all employment, preserves a much-loved brand in its sector and provides a solid platform for the future performance of the business,” said Tim Higgins, Joint Administrator at PwC.
So - for now, at least - it appears to be a case of same song, different tune. Same Ruroc, different Ruroc.
One wonders how this affects the brand’s long-term prospects, though. It’s a good bet that those unsecured creditors will walk away from this whole thing feeling burned. Ruroc/Tytan PG almost certainly won’t be able to borrow money from them again.
If those unsecured creditors are suppliers, they probably won’t want to be dealing with Ruroc/Tytan PG again either.
That inevitably makes it more difficult for the brand - founded in Gloucestershire in 2007 - to operate. We’ll keep an eye on this one.
For more motorcycle news written by human beings, stick with Visordown.
Chris Cope is a fourth-generation journalist, originally from Texas. He has lived in the UK for roughly two decades and has been writing about motorcycles for most of that time. He has written for dozens of publications and websites in the UK, US, Canada, and Australia.
