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Husqvarna hits fourth consecutive year of record-breaking sales

The manufacturer has announced its yearly figures for 2017

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Laura Thomson's picture
Submitted by Laura Thomson on Thu, 22/02/2018 - 11:30

IN A TIME when motorcycle sales continue to decline, Husqvarna has shone through, celebrating a fourth consecutive year of record-breaking sales.

The KTM-owned motorcycle manufacturer managed to shift a record 36,883 motorcycles in 2017, a 20 per cent growth in sales over the previous year and increasing their revenue by a quarter.

The huge number of units sold made for a global turnover of €250 million.

Last year, the Swedish motorcycle marque introduced fuel-injected two-stroke bikes – a market first for the KTM Group – while also updating its extensive range of enduro and motocross bikes.

And with the hotly-anticipated road going Vitpilen 401, Svartpilen 401 and Vitpilen 701 ‘Real Street’ models expected ‘during the first months of business year 2018’, it seems that things are only going to get better for the century-old manufacturer.

Comments

I think the reason that these bikes sell is that they are all the bike you probably need. The off-road bikes are light-weight and powerful KTM copies but the new road range are low maintenance , high reliability single cylinder thumpers, that have sharp city styling and performance with practical pillion and baggage capacity. If the price is right, I will buy one for my stable.

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