Ducati has recorded another stellar year, with the Borgo Panigale brand reporting over €1 billion in revenue.
More precisely, Ducati posted revenue of €1,089 million, which equates to around £930 million, in 2023. The bottom line from that, after costs are deducted, shows the Italian brand is in very good shape, posting a €112 million (£95 million) profit.
The company's profitability also increased in 2023, reaching 10.5 per cent. That profitability is even more impressive, given that Ducati claims that slightly fewer new bikes were sold in 2023 compared to 2022, with 58,224 last year compared to more than 60,000 in 2022.
Claudio Domenicali, CEO of Ducati, said:
“The results obtained by Ducati in 2023 confirm the validity of the strategic decisions and self-financed investment policy that we have been pursuing for several years. We closed the fiscal year with a revenue that once again exceeded one billion euros and a record operating result, to which must be added the successes in racing which saw us become World Champions in MotoGP and WorldSBK for the second consecutive year". “ Strengthened by the goals achieved, we look to the future with determination and continue with the development plan of the brand and the product range, with the desire to expand our presence towards new segments, speak to new motorcyclists and grow the community of Ducatisti. The entry into motocross planned for this year is proof of this."
The record results for Ducati come at a time when it is launching head-first into a number of new segments, along with the DesertX, released in May 2022 at the end of the Covid-19 pandemic, Ducati then took the huge step of moving into the motocross segment, with its Desmo450 MX. Recently, it has also joined the single-cylinder supermoto segment, with its exciting looking Hypermotard 698 Mono, along with the bonkers hyper-tourer the Multistrada V4 RS.
