HERE'S Ducati's latest teaser video ahead of its nine-model unveiling at the Milan motorcycle show next month.
The ambiguous 40-second video asks 'What is X?' It follows an earlier teaser video which asked 'What is black?' and leads us to ask the less cryptic question, 'What are you talking about?'
The new video shows us a series of images containing the letter 'X' while a baritone voice-over says: 'The intersection of worlds. The road along which you discover you're part of something. The multiplication of potential. Maximal strength with minimal effort. Facing forward, forgetting what is behind. Different from what you knew. Low-speed excitement.'
That's Word Wang.
It ends with the written messages 'The is X' and 'November 16th', the date of Ducati's pre-Milan show unveiling.
The latter would certainly explain why Ducati CEO Claudio Domenicali said two of the nine new models would take the firm into 'segments in which we’re currently not present’.
Rumours have also emerged in the last 24 hours of a 400cc Scrambler, but that's supposedly only for Japan (if anywhere).
You won't have to be in Milan to see the rest unveiled on November 16 because Ducati is going to live-stream its pre-Eicma show presentation here.