New Bikes

New Ducati Scrambler?

Scrambler's cryptic teaser marketing campaign cranks up again

DUCATI has released this comic strip called 'The Adventures of Bart & Betty' with a 'presented by Scrambler' badge in the top right corner.

It looks like it's going to be 11-part comic teasing information on what could be a new Scrambler in the run up to the Eicma show in November.

Ducati’s most recent teaser video, released last week promises ‘low speed excitement’. We already know that it plans to unveil nine new models at Eicma this year, two of which will put it within reach ‘of motorcyclists who were – until now – beyond our reach’. If priced right, a new smaller capacity Scrambler could make Ducati a viable option for younger riders, especially if it’s suitable for A2 licence holders.

In Ducati's recent cryptic fashion, the orange image on the right also appeared on the Scrambler Instagram page, making reference to the Wow! signal, and saying that orange 'immediately recalls the vibrant pop culture of 1962, the year the Ducati Scrambler was born.' 

Ducati said in a press release and on its Scrambler Facebook page:

A new Land of Joy story is about to be told: the story of skater Bart and beautiful Betty. After Franco and Elvira, the hand-built, animated plasticine stars of a stop motion video, a new “love story” is about to happen in the Land of Joy, this time in the form of a comic strip.

Two more special friends just joined the Land of Joy.
Please meet Bart & Betty!
He's a skater and she's a BMXer. Over the coming weeks we'll get to know them better through their story!
They may have a little Scrambler news for us....
Who knows!
Stay tuned!!

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