Industry

Honda aims to revert to year 2000 prices

But only in Japan: lack of interest from younger riders stimulates urgent action

HONDA plans to slash the price of all the motorcycles to the prices they were in the year 2000, but this initiative will only take place in Japan.

Honda are attempting to change the disinterest in motorcycles amongst the younger Japanese generation by cutting the price of around 50 models over three years.

Prices of these models are expected to drop by at least 10% and in some cases by 30%.

Prices are likely to fall by 10% to 30%. Honda's SuperCub 50 is expected to drop in price by £300 and the Honda Forza scooter will have around £900 shaved off its retail price of just over £3,500

Honda aims to lower prices by increasing the number of models produced in other Asian nations where personnel expenses and production costs are low, and use more inexpensive parts produced overseas.

So far, we haven't heard any plans to lower motorcycle prices in the UK.

 

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