Harley-Davidson India launches online test ride facility

Expanding horizons help US bike giant's road to recovery

TROUBLED-BUT-RECOVERING US bike manufacturer Harley-Davidson has launched an online test ride facility in India, starting today (Wednesday).

Twelve models from the company's range can now be booked online through five of the company's Delhi-based dealers.

"It has been an overwhelming response on Day One of the booking, as people have been waiting for years for these legendary bikes," enthused Sanjay Tripathi, the company's Marketing Director - India.

The American manufacturer recently reported better than expected profits, with India proving to be one of the company's most promising markets. According to H-D India, nearly 1,000 large capacity machines (800cc+) were were sold in 2009.

The country's buoyant economy, coupled with a rapidly improving road system, bodes well for an increase in future sales.

Source: Business Standard

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