Industry

Ducati celebrates record sales

Italian marque ends 90th anniversary on record high

DUCATI is celebrating record sales after shifting 55,451 bikes worldwide in 2016, its 90th anniversary.

Claudio Domenicali, CEO of Ducati Motor Holding, said: “Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction - 2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group's strategy and skills.”

The firm's sales grew by 1.2% compared to 2015.

For 2017 the firm has several new models including the Scrambler Desert Sled (pictured above), Multistrada 950, updated Monster 1200 and 1299 Superleggera.

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