Test ride a Harley-Davidson this summer

Nationwide bike test programme for struggling American giant

The introduction of Harley-Davidson UK’s four-week Judgement Days demo test ride campaign earlier this year, has already achieved more than 2,500 test rides across motorcycles from all five Harley-Davidson families. To build on this success, the UK subsidiary is taking the popular Judgement Days campaign on tour in August and September.

A Judgement Days demonstrator truck, containing 26 Harley-Davidson® motorcycles, will visit five separate locations during August and September with the aim of achieving a further 1,500 consumer test rides. Demo rides can be booked via a simple online process at by any motorcyclist that has held a full motorcycle licence for a minimum of 12 months.

Locations for the events include Cheltenham Racecourse, Blue Water Shopping Centre, Holme Pierrepoint in Nottingham, Harewood House and Gaydon Motor Museum. The strong geographic spread is aimed at making the brand more accessible to the largest amount of motorcyclists.

For further information or to book a test ride please visit

Date               Month            Location
1st & 2nd       August           Cheltenham Race Course
8th & 9th        August           Blue Water Shopping Centre
15th & 16th    August           Holme Pierrepont Nottingham
22nd & 23rd   August           Harewood House
26th & 27th    September     Gaydon Motor Museum

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