Polaris buys Indian motorcycles

The parent of Victory announces the purchase of America's first motorcycle company

AMERICA'S oldest motorcycle manufacturer is set to be revived after being acquired by Polaris Industries.

The acquisition of the Indian Motorcycle Limited brand to Polaris' portfolio adds to the companies existing cruiser stable of Victory motorcycles. This results in Indian operating as an autonomous business unit, with the addition of Victory's 'engineering acumen and innovative technology' to the iconic heritage of this American brand.

“We are excited to be part of the revitalization of a quintessentially American brand,” said Scott Wine, CEO of Polaris Industries Inc. “Indian built America’s first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known.”

Indian Motorcycles Co. formed the basis of American motorcycling from the turn of 1901, but as the company lost out to Harley-Davidson following the first World War they came to an untimely demise in 1953. The manufacturer lived under various different guises in the years that proceeded, with it's current form making a return in 2006.

The chairman of Indian, Steve Julius added: “We are delighted to have reached an agreement with Polaris. Polaris will utilize its well-known strengths in engineering, manufacturing, and distribution to complete the mission we undertook upon re-launching the brand in 2006: harness the enormous potential of the Indian brand. Polaris is the most logical owner of Indian Motorcycle. Indian’s heritage brand will allow Polaris to aggressively compete across an expanded spectrum of the motorcycle market.”

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