Motorists believe technology is more dangerous than drink driving

IAM survey finds road users are increasingly concerned about the danger posed by technology and social media

MOTORISTS are growing more concerned that technology and social media pose a greater risk to road safety than drink driving, according to a survey by the Institute of Advanced Motorists (IAM).

The survey of over 2000 motorists found that 77% of people think technology is now a bigger distraction than three years ago. It compares to 23% of people feeling that drink driving is a bigger threat than it was three years ago.  

Those surveyed said texting and social media use are the two biggest technology-related factors threatening their personal safety, with 93% and 92% respectively claiming these to be a ‘very or somewhat serious’ threat.

The next two factors they say are threats to their personal safety are drink and drug driving, at 90% and 89% respectively.

The opinions of the motorists questioned by the IAM have been used to compile the Safety Culture Index report - a study of more than 2,000 motorists’ attitudes to driving safety and behaviour in the UK. The IAM says that this report will form a definitive baseline to track changes over time, providing the opportunity to examine how attitudes to road safety change over the years.

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