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BMW set sights on increased bike sales

German manufacturer aims to improve two wheeler sales across 2012/2013

BMW have expressed their intent to focus their efforts on increasing motorcycle sales for the coming year, despite a drop in sales in 2012.

The company sold 104,286 motorcycles last year, an annual sales record. In the second quarter of this year, however, the BMW Motorcycles group revenues had dropped 8.9 percent to 410 million euros, as sales volume fell 4.2 percent to 37,409 units.

Some analysts have cited dependence on the European market as a possible reason for BMW's unexpectedly poor year.

Going forward, they are thought to be particularly interested in expanding into emerging markets in Asia and South America, as European markets become less attractive and profitable.

This will also certainly entail an expanded range of products, likely geared towards sales in these new markets. The German giant will be hoping to take advantage of the vast number of potential bikers in growing economies such as China, India and Brazil where other manufacturers are experiencing increasingly strong sales.

The lower capacity motorcycles and scooter markets are usually the first port of call for manufacturers looking to enter these growing economies. BMW, devoid of any low-capacity motorcycles, launched their C600 and C650GT scooters in 2010 - but with a price tag of £9,395 and £9,705 respectively, we think they might struggle to sell them in great numbers in rural China...

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