Bike safety TV commercial wins top award

Check out the award-winning, poignant motorcycle safety commercial

A HARD-HITTING television commercial aimed at reducing the number of motorcycle fatalities on the roads of Denbighshire and Wrexham has won a top industry award.

The advert, produced by Wrexham based Knew Productions, in partnership with Chester advertising agency speake2, won the Best Open Award at the Institute of Videography Awards 2008.

Denbighshire County Council's Road Safety Team commissioned the 30 second advert shown on ITV Wales to promote BikeSafe, with the full support of Wrexham Council.

The title 'Not Playing Anymore' reflects the devastating impact fatal collisions have on the family and loved ones and looks at inspiring bikers to improve their riding skills by contacting BikeSafe.

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