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Maria Costello continues to promote road safety as IAM ambassador

Costello promotes the road safety message in her racing work

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Laura Thomson's picture
Submitted by Laura Thomson on Tue, 20/02/2018 - 10:21

'QUEEN of Bikers' Maria Costello will continue to represent IAM Roadsmart as a Rider Ambassador, it has been announced. 

The 44-year-old solo and sidecar racer boasts 40 TT starts to her name, and made the history books as the first women ever to claim a podium on the island – with third place in the Ultra Lightweight category of the 2005 Manx Grand Prix. For five years she even held a Guinness World Record as the fastest woman to lap the Snaefell mountain course, achieving an average speed of 114.73 mph in 2004.

Thanks to her extensive accomplishments and large following on social media, Costello is well positioned to promote the road safety message and share developments on rider safety and advanced riding.

She commented: 'I am delighted to continue working with IAM RoadSmart, an organisation that is totally committed to reducing the number of deaths on the road for all users. It is a goal I believe in passionately, and the chance to work together for a further year on some exciting new projects was too good to pass up.'

Last year, Costello held her first women-only track day at Donington Park, showing that she is not only an ambassador for motorcycling, but also for women in the sport. This year, she will host a ladies’ day for members of IAM RoadSmart on July 11 at Thruxton circuit.

IAM RoadSmart Chief Executive Officer Sarah Sillars said: 'Having Maria as an ambassador for riding safety is a significant boost for IAM RoadSmart and the work we do. Having someone the calibre of Maria on board helps us reach an important audience – people who love bikes and riding them – and she will help inspire those enthusiasts that riding safe is the only way to ride!'

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