B-Boz sets up new promotions company
Ex-racer Ben Bostrum might have stopped competing on motorcycles, but he hasn't given up his passion for two wheels. He's teamed up with motorsports promoter M1 to create Ben Bostrom Events, a company that plans to host world-class cycling and running races across the US.
According to a press release, the high-intensity events will feature an 'entertainment-filled atmosphere', combining many of the familiar elements found at other MOB (mud, obstacles, beer) racing events.
Bostrom says, "Luckily, most of my throttle-twisting friends have the same passion for the bicycle as I do and I realised that mountain biking and road cycling are sports that we can all do on two wheels competitively (in our respective age groups of course) until we say 'that's it'. Once a competitor, always a competitor!
As well as sharing a name with Yamaha's MotoGP bike, M1 are best known for creating and promoting Laguna Seca's Honda Superbike Classic event, which ran from 1995 to 2004. M1's CEO Camera Gray says that when Ben approached him to discuss the idea of Ben Bostrom Events he "was excited by the concept and ready to get to work. Ben is like family, and to be a business partner with him was a natural fit."
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