A NEW advertising campaign has launched, urging drivers to Think Bike! Think Biker!The idea for the campaign was based on survey data that suggests drivers are more likely to notice a motorcycle if they know a biker themselves.The adverts show

SOMERSET are to launch a local ‘Think Bike, Think Biker’ road safety campaign to remove the anonymity behind motorcyclists.The ‘Professionals’ campaign will feature riders from the area and highlight the work that each do for the local community

1300, Triumph Speedmaster, MT01, A Yamaha R1 and my Triumph Speed Triple.One thing we all had in common is that we are all fairly experienced riders, and on the way down with the belly rumbling I got thinking about the tactics and logistics

PREPARE YOURSELF for quite a shocking video. This is a clip of a police biker trying to stop traffic in (we think) Germany. The poor sod manages to divert a lorry but gets taken out by another driver. The policeman in question ended up with severe

AN INJURED motorcyclist couldn't believe his luck last night after Prince Charles stopped to help.Sources say, Hugh Simpson, 52, thinks he hit a patch of gravel along the quiet country road near to the Prince's Scottish retreat. It's believed Mr

THIS IS the latest commercial from the Department Of Transport regarding the dangers of small moving vehicles, namely motorcycles.It's a minimalist, Tron-like production, but less is more, as they say.We still think the 1970's 'Think Once, Think

BIKERS ARE planning a mass ride out into Edinburgh as a protest against rising fuel costs.The ride has been organised by the website fifebikers.co.uk. Their plan is to ride from the M90 Kinross services this Saturday and into the centre of Edinburgh

Americans can ride bikes, but there's something about the ones that head to Mulholland Highway that would make you think otherwise. I don't know a stretch of road in the UK that suffers as many crashes.Do as many bikers fall off on Snake Pass

THIS CENTRAL reservation barrier could limit injuries and deaths to bikers if it were introduced in the UK.Developed by two Spanish companies, the barrier is designed to mount onto an existing central reservation.Instead of leaving the normal

the prone biker in a stream of traffic that continued for nearly two minutes before a driver stopped his vehicle and approached the body.An ambulance crew later pronounced Yisraeli, 63, dead at the scene."It's hard for me to think that no one helped him. I