everything. Similarly, although I think they’re interesting in that they force designers to actually listen to the public, focus groups only tell you about yesterday, never tomorrow. Asking non-professionals what they think a future model should look like
not like this. I know this is what some people think of Parisians, but we are not all this way.When did you go professional?I went Pro just two years ago, before that I was at college. I stopped school so I could go riding every day. My parents were happy
to be professional in everything you do, and therefore risk the ‘boring’ tag?On the grid you see the James Toseland who is about as charismatic as a piece of paper, but then you watch me on the BBC and hopefully you realise there is a bit more to me. Everybody has
HOW DID YOU GET INTO PAINTING HELMETS?Completely by accident, actually! I raced Championship motocross for a few years professionally, but in 1999 I had a big accident that finished my career. It was at this time that I was introduced to Troy
What’s the best stunt you’ve worked on?Definitely the jump scene in Panama for Quantum of Solace. I was originally supposed to ride the bike James Bond rides, but when they came up with the idea of filming it from a bike that would make the jump as well, the only person they want...
How much pressure is there on you to win this year, especially after your practice results?Pressure from the team, nothing. Pressure from the fans, nothing. But pressure from myself, huge. I want to win races, that’s my whole desire. I don’t want to just be a runner, I want to be...
EXCUSE US, BUT how did you end up owning the largest motorsport empire in the UK?I had the Palmersport business, doing corporate events at Bedford Autodrome, and was eager to expand the business but didn’t know how. Then in the middle of ’03, the Octagon circuits (Brands, Oulton ...
How big is Aprilia in the UK RIGHT NOW?Market share-wise we are just 3.2% of the market. We have been considerably bigger, but we’ve been through some troubled times in the last few years. So far we are up 20% up on 2007, so we’re getting closer to Triumph and BMW. In terms of ov...
You work at the busiest second-hand bike dealership in the country. Just how busy is busy?Well we hold around 2,000 bikes in the showroom at any one time and retail 5,000 bikes a year, which is around 120-150 bikes a week. A record week pushes that figure closer to 170.AND What m...
What’s the hardest thing about maintaining a successful motorcycle travel company?The hardest thing originally was for people to have faith in us, because it was a new concept. Now it’s about keeping it unique and working very hard, as simple as that. I’m an Essex man I know life...
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