SOMERSET are to launch a local ‘Think Bike, Think Biker’ road safety campaign to remove the anonymity behind motorcyclists.The ‘Professionals’ campaign will feature riders from the area and highlight the work that each do for the local community

Council has pledged a further £1.5 million for the campaign over the next two years.Initiatives are to include:Educating motorcyclists and drivers of other vehicles about the dangers faced by vulnerable road users;Highways improvements including additional

CAMPAIGNERS are trying to persuade the British government to allow a TT-style road-race around the Isle of Wight.While road races are well established in Ireland and, of course, the Isle of Man, in the UK (including the Isle of Wight, of course

A SAFETY campaign targeted at bikers over the Bank Holiday weekend on Staffordshire's roads has been declared a success by council leaders. Mobile speed cameras and marked and unmarked police cars were on roads over the August weekend as part

IF YOU THINK the above video is a bit strong then just wait until you see Australia's latest road-safety video campaign due to be launched later this week.The Victoria state Government want to get across the message that motorcyclists come out

Stoner - only smokes his tyresREIGNING MOTOGP WORLD champion Casey Stoner is being targeted in an aggressive campaign by anti-smoking groups which have labelled the 22-year-old Australian as a "high-speed drug pusher" says The Sydney Morning Herald

A GOVERNMENT council official advocating scrapping speed cameras was once banned from driving for speeding, it has been revealed.Earlier today (see below) Visordown reported how Swindon Borough Council is considering abolishing speed cameras and saving the £400,000 annual contrib...

CHECK OUT this rather amusing US anti-drink riding video that's recently been released to deter American bikers from consuming alcohol and riding.At least they can see the funny side (if there is one).

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our

BIKERS IN Somerset look like becoming the subject of a major safety campaign this year after figured released by the Somerset Road Safety Partnership showed that motorcyclists deaths are up on the county's roads.According to the partnership