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Press Launches - the ugly truth. Part 1
By mark forsyth on 31/03/2011 15:42:24
Glamour? The jet set? Er, no.
For the nosey amongst you, you might be interested to know what goes on during a 'press launch'. The phrase is used in passing in new model reports as if you should all know what it is. Like some kind of given. An assumption. New bikes tend to be launched to the press (often a tw...
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