V.I.P treatment for first Dainese D-Air customers

First 20 suits ordered will be measured-up by Valentino's personal tailor. Suits you, sir...

Posted: 8 July 2011
by Robin Goodwin

To celebrate the release of the D-Air race suit in the UK, Dainese are offering the first 20 customers to order a complete V.I.P treatment at the upcoming World Superbike round at Silverstone.

The iconic safety brand will have each of the customer's suits personally tailored, with measurements undertaken by a Dainese D-Air engineer from the factory in Italy. Following this, the first 20 customers to register will receive a hospitality lunch, garage tours of the Aprilia, BMW and Kawasaki teams with the opportunity to meet the Dainese riders and rub well protected shoulders with the big names of the WSB paddock.

The D-Air Racing suit has been developed with the assistance of Valentino Rossi and features the first integrated airbag system to operate without a physical connection to the motorcycle.

The suit is brimming with modern technology such as a GPS tracker, data analysis, lap checker and a trajectory display. Utilising Google Earth, the data logger tracks and follows a riders movements whilst on track. Data can be downloaded on to a computer to analyse information from the session enabling the wearer to study their racing lines and times for each lap. It may seem like an expensive suit but it's also a very cheap datalogger.

D-Air Racing retails for £2,409, including the suit and all the internal technical gizmos. A deposit of £900 is required to secure the order and will be taken by the local dealer who processes the sale. Deposits are to be paid by Friday 22 July - with the balance to be paid upon collecting the suit. If a deposit has not be collected by this time then the next customer on the reserve list will be contacted.

For more information and to register, potential customers should email: media@dainese-press.co.uk, providing their name, telephone number and postcode. Applicants will be notified by email and then contacted by their local Dainese D-Air Racing authorised dealer. Spaces are limited and will be allocated on a first-come, first-serve basis.

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Discuss this story

why doesnt dani pedrosa have 1 of these if he did the 50/50 collision with simoncelli would not have broke his collar bone ! period.......

Posted: 09/07/2011 at 23:23

why doesnt dani pedrosa have 1 of these if he did the 50/50 collision with simoncelli would not have broke his collar bone ! period.......

Posted: 09/07/2011 at 23:23

Err, because he's paid a lot of money to wear A* leathers?

Posted: 10/07/2011 at 06:48

Sponsorship is one thing, but he has a point - how many riders have broken their collar bones this year? Now how many of those wore the Dainese D-air? Zero.

Also, as a rider why wouldn't you want to wear the best protection you can? I don't think there is any question that Dainese is a peg above the rest when it comes to protection and innovation - just look at Guy Martin's crash at the TT a few years ago.. Nuff said.

Posted: 11/07/2011 at 13:09

Pedrosa was wearing an Alpinestars leather suit when he broke his collarbone, it was just that the force of the impact was extremely severe.

Lorenzo this year at Silverstone had a huge crash where he said his Alpinestars airbag suit saved his arse, while Dovizioso had the same thing last year at Aragon last year when he had a huge highside at the end of the race.

Airbag suits are a great idea for professional racers, but still not sure if they will sell well.. track day riders might find it hard to fork out big bikkies for something that will protect their collarbones/shoulders.

Posted: 11/07/2011 at 17:21

Soooo if you crash how much does it cost to get the airbags reset or whatever they do? Cos if you buy some and chuck them on the floor and it goes off it could be abit annoying to find out its 100s of pounds to get them sorted

Posted: 12/07/2011 at 04:01

Mobus, a reply for you from Dainese's UK Brand Manager, Nigel Bosworth:

The suit will not go off if you "chuck it on the floor" as the suit will only deploy from +50kph. When you purchase the suit you have an option to take out an insurance which costs £150 this will cover the customer for the resetting and re charging of the airbag for as many times and he may need to, plus any repairs are at 15% discount. The insurance runs for two years.

If you don't have insurance then to have the airbag reset and re charged it will cost £150 each time and there is no discount on any repairs.

Each time this needs to be done in both cases it has to go through a D-air dealer and it has to be returned to Dainese.

Posted: 13/07/2011 at 10:21

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