THE GOVERNMENT has launched a £3.5 million THINK! campaign with a new-style video to warn motorists to keep an eye out for motorcyclists.
It's a different, softer take on the motorcycle safety campaigns we've seen before - remember the 'Think Once, Think Twice, Think Bike!' classic from the 1970s?
Paul Clark, road safety minister, said: "We are working hard to tackle the unacceptable number of collisions where motorcyclists are killed on Britains roads and our THINK! campaigns are a vital part of this."
We're none too impressed with the wishy-washy video but owt's better than nowt, as they say.