VISITORS TO 'Triumph Live' - the company's 20th anniversary celebration of the reborn British brand - were treated to a 'glimpse' of the all-new Triumph Tiger XC - the 800cc triple the company hopes will capture sales in the ever-popular adventure sports market.
In one of the most bizarre marketing tactics we've seen in years, the company rewarded fans, who took the trouble to turn up to the event, the chance to see the new Tiger through a series peepholes drilled in the side of a packing crate containing the new 800cc triple.
Thankfully, onlookers got to see the front end of the new machine in its fully glory (hole).
See full details of the new Triumph, revealed by Visordown over a fortnight ago.
Thanks to Triumph Torque for the pics.