AFTER 49-years as Chief Styling Officer for Harley Davidson, Willie G. Davidson is retiring.
Davidson, 78, is the grandson of Harley-Davidson co-founder William A. Davidson. He graduated from the University of Wisconsin then went on to study at the Art Center College of Design in Pasadena, California.
Davidson joined the design department of Harley-Davidson in 1963, he designed the 1971 FX Super Glide and has since had the responsibility for the look of all Harley-Davidson motorcycles.
Davidson said: "Throughout my life, I have been truly fortunate to have the opportunity to marry my passion for design with my love for this amazing brand that runs so deeply in my veins. Everything we do in styling is based on the notion that form follows function, but both report to emotion."
